Growth

Growth is more associated with the increase or increase in size or capacity in different areas of the company: sales and market share, profitability, talent, business units, etc. Development has a greater scope than changes in size, whether qualitative or quantitative. It typically involves strategies aimed at creating and capturing value without necessarily involving growth.

We propose growth as a concept that impacts in the first instance the creation and capture of value from various perspectives that consider Innovation and Uniqueness as superior elements. We try not to associate growth with a direct increase in capacities, but rather with the result of a previously established strategy that allows us to achieve a greater business dimension, trying to strengthen the focus of action.

Another aspect is the review and validation of the need for growth. Not every time the growth decision is the most appropriate or necessary. Therefore, before embarking on a growth trajectory, we review the current position, direction, potential and rationale for that decision.